Cumulo

# Cumulo – 14-second product film for a video-meeting app, 16:9, from a grey studio up through the clouds ## 0. What you are building Build a bright, fast, friendly product film for "Cumulo", an invented video-meeting app: you join in one click, you see … Every scene has its own small stage and one object carries the story from the first second to the end card. The camera never stands still and moves on one continuous path. Scene 1 (0.0 to 2.4 s): the headline builds word by word, each word rises 18 px with a soft overshoot, the accent colour appears only on the key word.