Lettra

# Lettra – the newsletter that drafts itself from your week (invented brand, 1:1) 9.7-second product film for a newsletter tool, square 1080 × 1080, cream paper on a dark aubergine ground, one peach signal colour, a newspaper-nameplate end card. ## 0. What … Every scene has its own small stage and one object carries the story from the first second to the end card. The camera never stands still and moves on one continuous path. Scene 1 (0.0 to 2.4 s): the headline builds word by word, each word rises 18 px with a soft overshoot, the accent colour appears only on the key word.