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Motion design anyone can pull off.

DrillUp is a library for motion design videos: copy-ready AI video prompts and finished After Effects projects. You see the result before you start and turn it into your own video.

Why DrillUp exists.

Good motion design videos used to need two things: years of practice and days of work per video. We wanted creators, founders and marketers to be able to skip that without it looking like a template.

That is why every video in the library comes with what it was made from: the prompt or the After Effects project. You change topic, style and scenes and learn how the look is built along the way.

And if you would rather have a video made just for you, we build it. Hire us →

Luca Buchmann
Luca BuchmannFounder & CEO
Paul Seidel
Paul SeidelCreative Director

Got questions? We have answers.

Nothing in there? Just write to us. Contact us

What is DrillUp?

DrillUp is a library for motion design with AI. Every finished video comes with the AI prompt it was made with: product videos, launch films for apps and software, ads. You pick a video, copy the prompt and create your own video from it with Claude, with no editing software and no experience needed. Finished After Effects projects are included too.

What is an AI prompt at DrillUp?

A detailed blueprint for a video. It defines format, length, scenes, colours, type and every movement with its timing. Claude builds the animation from it. Because everything is described precisely, your result looks as planned instead of random.

How does the prompt become a video?

Copy the prompt, paste it into Claude and adapt it: name, topic, copy, colours, scenes. Claude creates an animated page from it that you can watch right away and change in plain sentences. You then export it as an MP4. The DrillUp Academy shows you exactly how, step by step.

Which AI do I need?

The prompts are written for and tested with Claude. Other AI models that can write code often work as well. You need your own access to the AI, it is not part of the plan.

Do I need experience or editing software?

No. You need neither After Effects nor any other editing software, and you do not have to code. The prompt contains everything the AI needs to know.

Will my video look exactly like the example?

Very similar, but not pixel identical, and that is intended. AI returns a slightly different result on every run, and you are meant to make your own video: different topic, your copy, your colours. The prompt gives you structure, style and motion.

May I use the videos for clients and ads?

Yes. What you create with the prompts may be used for your own projects, for advertising and for client work. Passing on or reselling the prompts themselves is not allowed.

Can I look at the prompts before buying?

Yes. You can watch every example video and read the beginning of every prompt without an account. That way you know exactly what you get. A plan opens the full prompt.

How does the daily limit work?

On the 3-month plan you can download up to three prompts or projects every day. Anything you downloaded before stays open and does not count again. The yearly plan and lifetime have no limit.

Are new prompts added?

Yes, we regularly add new prompts in new styles. They are included in every plan at no extra cost.

What does lifetime mean?

Pay once, no subscription, no daily limit. You have access for as long as DrillUp exists, including every prompt added until then.

What happens after the first 3 months or the first year?

Your plan then simply continues monthly at $33 per month, and you can cancel at any time to the end of the month. You do not have to do anything.

Can I cancel anytime?

Yes, online via "Cancel contracts here" at the bottom of every page or in your account. If you cancel during the first term, your plan runs until its end. After that it ends at the end of the current month.

How can I pay?

Securely via Stripe, for example with credit card, Apple Pay or Google Pay. You see which payment methods are available to you at checkout. In countries using the euro you pay in euros, elsewhere in US dollars.

Are the After Effects projects included?

Yes, every plan also opens the finished After Effects projects. They require Adobe After Effects.

I bought lifetime or single files earlier. What happens to them?

Your purchase stays valid. With the earlier lifetime you keep downloading all After Effects projects, and single files you bought remain yours. The AI prompts belong to the new plans.

Ready for your first video?

Pick one and make it yours.

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