Fitlane

# Fitlane – 10.6-second product film for a coaching app for personal trainers, 9:16 ## 0. What you are building Build a 10.6-second vertical motion-design film for "Fitlane", an invented coaching app for personal trainers and their clients. The film is … Every scene has its own small stage and one object carries the story from the first second to the end card. The camera never stands still and moves on one continuous path. Scene 1 (0.0 to 2.4 s): the headline builds word by word, each word rises 18 px with a soft overshoot, the accent colour appears only on the key word.